Mudl
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Press

Press & brand.

The mark, the colors, and the sentence to quote. Take what you need.

The mark

One mark, locked.

A copper-foil stamp on a matte black coaster. It is a photographed object, not a typeface — use the file as it is.

The Mudl mark: a matte black coaster stamped in copper foil, reading MUDL inside a double ring, with a dot above the U and a rule beneath.
Download PNG

PNG, 1024 × 1024, on Ink.

There is no vector wordmark yet. This PNG is the only approved mark; an SVG lands here when one is drawn.

  • Keep the whole circle. Do not crop into the ring.
  • Set it on Ink, or on another dark, warm ground.
  • Do not recolor it, stretch it, or add effects.
  • Never set the name in a typeface. In prose it is Mudl; all caps belongs to the mark and the legal filing.

Palette

Four colors.

Ink is the room. Amber is the light.

  • Ink #0C0A08 The ground. A warm near-black, never pure black.
  • Whiskey Amber #F4A43A The accent. Lamp-lit, not neon.
  • Copper #B4702A Rules, labels, and the foil on the mark.
  • Bone #E8DFCF The editorial ground for long-form pages.

Boilerplate

The paragraph.

Quote it as written.

Mudl is a cocktail app that knows your shelf, the bar down the street, and the drink you'd reach for first. Made by Beiler Ventures LLC in Asheville, North Carolina.

Mudl is a registered assumed business name of Beiler Ventures LLC, a North Carolina limited liability company.

Media contact

One inbox.

Press questions, interviews, and asset requests all go to [email protected]. A person reads it.

Email us About Mudl